Customer strategy in the age of AI

A conversation with David Edelman

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Live webinar • Wednesday • Nov 20 • 12pm ET

David Edelman joins us to discuss his new book with Mark Abraham:

Personalized: Customer strategy in the age of AI

In this webinar you'll learn:

  • The five promises of personalization
  • How different types of AI fit into the personalization story
  • The real business value at stake in AI personalization
  • What you need to know to embark on this journey

David Edelman

Executive Advisor & Senior Fellow

Harvard Business School

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